Going broke with FREE giveaways!

Online marketing is recreating the mistakes of traditional mainstream marketing. It seems history will repeat itself online as well. If we are doomed to repeat the mistakes of history it seems that online small business will be the casualties. This notion that in order to attract customers online you need to offer something for free is a textbook for disaster. I like free stuff like any other person and I take advantage of free offers all the time. I could not tell you though the last place where I got something free, probable because I would not go there unless I was getting something for free. I would go back and take advantage of a free offer but I would not be a regular customer. Is not attracting regular customers the goal of any business especially small businesses online?

Free giveaways and contests should be used as a reward for your regular customers! Giving away something for free will not automatically get you loyalty from a first time customer. Brick and Mortar Retailers have had to learn the hard way and it has been disastrous for them. That is why no one gives away anything for free anymore. Now you have to rent 2 to get 1 at the video store.

So why are we repeating this big mistake with online businesses? Everything is so transparent and transient online. Online retailers are interested in a quick buck. These online marketers are the same way but more than that they don’t have an original thought when it comes to online marketing. They would rather spout what they think people want to hear, “If you offer something for free you will get tons of orders!” I think that is irresponsible to say to a client. Everyone wants something for free and you will probably get a lot of activity on your site and tons of orders. You will though have to go through that again, again to maintain your sales and as soon as you stop the giveaways you will stop the loyalty.

Online Money!

I have been away on holiday and have been neglecting the blog. The great thing about going away for holiday is that you can forget about work, and helps you to be more focused when you come back. Of course being on holiday also makes you think of how you could be able to do vacation all the time. I am sure you have seen all the ads on late night TV and spam emails that say you can work from home. They are all too good to be true claims and usually the money is made on telling you how to go out and do it. I am just like anyone else I am looking for the no cost, no risk opportunity that will net me millions. I am a skeptic when it comes to these programs and I have determined that the more longer length the website story is the more waste of time the program probably is. The more they self promote themselves through client testimonials makes me the more leery of them. They seem to have a cycle to them as well for a while they will be called by one name only to be refocused as another a few years later. I know the adage you can’t get something for nothing, and these guys make money on people who think they are going to receive millions for doing little or no work! Like many I would like to have at home job that allows freedom to work whenever I feel like it. Sadly this will not happen without some hard work.



The key is in the skills that you have right now or what can be learned to improve your skills. Anyone can use the Internet to make money. The easiest way to make money on the web is to sell your knowledge and experience. But how do you do that? Well it is part networking, part sales and part time! The tools are out there for you to sell yourself on the web you can set yourself up on a blog,( for free) you can setup a Google adwords account (for free).

Google Adwords is the Google program that gives you an account and pays you for people who click on your ads. You cannot expect that as soon as you do that everyone will come to your blog and click on the ads. You need to get the word out there that you are on the web so you need to network and tell people about your blog. Going to same themed blogs like yours and telling them about your blog and try to get them to link back to you. This will help bring traffic to your blog hence the more traffic the more chances they will click on your adwords. The more clicks the more money for you! Simple right, but you may not get to a million too soon. Others utilize their knowledge and influence and constant traffic to capitalize financially from Advertisers. This also takes part networking, part sales and part time. Most times Advertisers solicit you and arrange for you to use your influence to say good things about them. This might see you benefiting more than a few clicks on Adwords can. Both ways will not see you automatically quitting your job and having you put your feet up at your home office. This will have to be a part time job till you can. So the hunt for a no cost, no risk opportunity that will net me millions is still on.